What makes the experience of attending concerts enjoyable? 37% of respondents of one focus group mentioned live experience and/or a sense of immediacy: commenting on the nature of live performance, or on the live ‘atmosphere.’
More broadly, 72% of respondents indicated that one of their reasons for attending the concert was because ‘the program appeals to me’
Combinations of novelty and familiarity. A significant proportion of questionnaire responses which mentioned novelty described it in conjunction with familiarity, noting, for example ‘the warmth of familiar favorite pieces and the excitement of appreciating unfamiliar works’
In my own experience, I haven’t met an audience yet – younger or older, nightclub or library – that doesn’t like to participate in some way in the show.
Dr. Jeannine Jordan, organist, and her husband, David Jordan, media artist of Pro-Motion Music , are the creators and presenters of the dramatic story-driven organ and multimedia concert experiences, From Sea to Shining Sea, Bach and Sons, and Around the World in 80 Minutes. Subscribe to our free monthly e-newsletter for more intriguing and engaging articles – click here #DrJeannineJordan #OrganAndMultimediaConcert