Classical Audiences want to have something exceptional. They love the sense that this is a shared experience, but one from which they can each take away something personal and special. They love the uniqueness and excitement of a live performance, the sense that it is a one-off, an experience created there and then.
They love the enjoyment being shaped by watching star performers and hearing new interpretations. They like that live experience offers authenticity: it allows concert attenders to experience the work of performers whom they know they like, but in a live capacity: therefore, witnessing performance quality in the most direct way possible, as well as being privy to a performance by a well-regarded player that will never be repeated exactly.
The importance of shared ethos and experience when attending classical concerts has been expressed by many people. Sharing social experiences, including using arts events to ‘build bridges’ with distant acquaintances.
It has already become evident that the live nature of classical performance mediates the influences of familiarity: making unfamiliar works engaging and accessible, while also helping to retain experienced listeners’ interest in familiar music performed.
Concerts are viewed as unrepeatable entities that could only be experienced through the action of deciding to attend, and so in this capacity the unpredictable and therefore distinctive nature of live experience is a primary attendance motivation.
Jordan, organist, with her husband, David Jordan, media artist of Pro-Motion
Music are the creators
and presenters of the dramatic story-driven organ and multimedia concert
experiences, From Sea to Shining Sea, Bach and Sons, and Around the
World in 80 Minutes.