|In our article,10 Things That Classical Audiences Want, there are several interesting thoughts. Well, actually ten. One is that classical audiences want to have a unique concert experience. Another, classical audiences want you to expand their interest. And yet another, classical audiences want to be moved – to be transported.Aubrey Bergauer, California Symphonyexecutive says: “People think that to bring in younger audiences you need ‘The Symphony Meets the Beatles,’ but a Beethoven symphony is amazing to anyone.You don’t have to ‘symphonize’ pop music,” Cabrera says. “We needed to change the experience, not the repertoire.”|
Funny she should mention that. Re-Imagining is what we have done with our organ concerts. One day we were lounging [fretting] about wondering, “What if an organ concert was an event that was captivating, engaging, thought-provoking, filled with visual cues and stories…do you think people would like that? What if non-organists found organ concerts amazing?”
Hmm. Let’s try that.
Step 1: Take the photograph
Steps 2-30,005: Create concerts
David Jordan, media artist of Pro-Motion Music , and his wife, Dr. Jeannine Jordan, are the creators and presenters of the dramatic story-driven organ and multimedia concert experiences, From Sea to Shining Sea, Bach and Sons, and Around the World in 80 Minutes. Subscribe to our free monthly e-newsletter for more intriguing and engaging articles – click here #DrJeannineJordan #OrganAndMultimediaConcert