Jeannine: You are also a music publisher, establishing the Dunstan House in 1991. What are the challenges, joys of publishing and promoting your own music so successfully – case in point, Mr. Gawthrop’schoral piece, Sing Me to Heaven,has half million copies in print, and has become one of the most performed and recorded choral works in modern history!
Mr. Gawthrop: My wife and I started Dunstan House when I realized that the companies which had been publishing my things up to that point were forced by reality to profitably sell as many copies as possible of each title, and that this quite inevitably led to editorial decisions about what to publish and what to allow to eventually go out of print which were not necessarily in my best interests. The only way to control those decisions was to own the process, so Dunstan House was established to allow me to publish even the things which would probably never turn a profit, and to keep in print even things which didn’t sell thousands of copies each year.
Obviously, the joys of self-publication are pretty much wrapped up right there. The challenges also follow pretty logically—no one but me will do any advertising or promotion for my catalog, so when there’s little or no money for those efforts (which is most of the time) very little gets done. Accordingly, I am looking at a catalog which is, from my perspective, filled with undiscovered gems which are unknown to nearly everyone but the original commissioning body. Please visit http://www.dunstanhouse.com/ to peruse our catalog.
Excerpted from the Guest Artist Interview of the October 2017 Pro-Motion Music e-newsletter. Dr. Jeannine and David Jordan are the creative artists of Pro-Motion Music LLC. Jeannine, a concert organist, with David, a media artist, are the creators and performers of three organ and multimedia concert experiences, Around the World in 80 Minutes, From Sea to Shining Sea, and Bach and Sons.